DOMO: On cloud-enabled customer journeys and ensuring marketers aren’t chasing their tails

It is always interesting to note the propositions of companies who specialise in software for marketers. For many of the executives leading from the front, it creates a strong narrative. Having been marketing leaders at their previous employer, they understand the problems their compatriots are going through - and, more importantly, how they can be solved.

Mark Green, EMEA marketing director at cloud-based business intelligence firm DOMO, is a case in point. Having spent half a...

15 September 2020 | Customer Experience

Don’t just address compliance as part of your marketing strategy – embrace it

Session When it comes to marketing, trust is sometimes considered something of a dirty word. Pre-GDPR, it was almost laughable. Yes, you can trust us not to hawk your data to any Tom, Dick or Harry going. You can also trust us that our product does exactly what we say it does, and that you won't get a few bills down the line because you neglected to read the small print.

The wheels are in motion for those who blatantly transgress, though the cogs can take a while to whirr. For the...

11 September 2020 | Attribution

Key practices for tech brands to drive brand love in today’s tumultuous climate

2020 has been a tumultuous ride that no one saw coming. Every industry out there has been affected by COVID-19, and businesses are unlikely to go back to the way things were anytime soon. Especially at a time where consumer spending has generally decreased, businesses need to rethink their marketing strategy and brand story, in order to earn a place in the hearts of consumers. 

For technology companies that may be tightening their budgets amidst the current times, it is still...

9 September 2020 | Branding

#DMWF Virtual 2020: eShow Preview

The #DMWF Virtual exhibitor 'stands' are ready for #DMWF Virtual 2020 on 16-17 September! All registered attendees will have the opportunity to network and learn from our community of Sponsors and Exhibitors. Our tech leaders will be sharing exclusive content whitepapers, ebooks and guides plus showcasing live demos throughout the event! Ahead of #DMWF Virtual we wanted to share the eShow preview as a teaser of what to expect from the virtual marketing expo!

PLATINUM...

4 September 2020 | DMWF

Getting to grips with social media intelligence – and how brands need more empathy post-Covid-19

DMWF Whether it is social media intelligence, social media monitoring, or social 2.0; call it what you will, the need for speed and clarity has never been greater to ensure your competition does not rush over the hills and far away.

Take McDonald's as an example. The company analysed five years' worth of social mentions and tallied up thousands of requests from customers who couldn't understand why pancakes were served for lunch. As product launches went, it was a...

28 August 2020 | Advertising

How democratising data has been vital for healthcare brands during Covid-19

Session When the Covid-19 pandemic first hit globally, supporting organisations in healthcare took on a significance never seen before. Cloud-based software and infrastructure, helping to share information more easily between teams and keep resources afloat, became crucial.

Many of the world's biggest cloud companies - whose revenues admittedly go well into the billions each month - were able to help. Google Cloud helped provide several public Covid-19 datasets free to the Johns...

25 August 2020 | Best Practice

Why R&D is ‘the wind beneath marketing’s wings’ at Coca-Cola: AI, analytics, and more

Session Even if you are one of the biggest and most recognisable brands in the world, it never pays to stand still.

Coca-Cola is a particular case in point. For years, the soft drinks behemoth regularly topped the charts as the world's most valuable brand. Yet in 2013, according to Interbrand's rankings, Apple took Coca-Cola's crown, ending its 13-year unbroken stay at the top and moving it down to third, behind Google. As of 2019, Apple and Google remain one and two, with...

24 August 2020 | Automation

Moving from reactive to predictive marketing: Three steps from Brandwatch to get your data analysis on track

DMWF How can marketers be more predictive, rather than reactive? It is a question which makes B2B life so rich - and marketing software providers so much richer.

Today's marketing professional has a near embarrassment of riches to choose to put in their arsenal; dashboards filled to the brim with insights, analytics to deploy wherever and whenever; social monitoring tools to spot opportunities - or threats - lurking beneath the surface. Yet it's not about the size of your toolkit...

20 August 2020 | Best Practice

What to expect from the Content & Digital Brand Strategy track at #DMWF Virtual

Top sessions announced within the Content & Digital Brand Strategy track on day one of #DMWF Virtual on 16th September.

A line-up of internationally renowned brands and speakers will tackle the biggest issues facing modern marketers, and share their insight across core challenges. Join practical sessions each day to discover ways to define your brand purpose, how to build impactful messages that integrate social issues, and how to smash through the challenge of standing out in...

11 August 2020 | Branding

Branding best practice: Exploring how to create a brand which cuts through the noise

Webinar Having a strong, unified brand image is a must in today's noise-heavy, social-amplified marketing landscape. With the disruption of the Covid-19 pandemic added in, it is even more indispensable.

The recent 2020 BrandZ Top 100 Most Valuable Global Brands Ranking, put together by WPP and Kantar, is a gold mine of information when it comes to assessing why the biggest brands dominate as they do. As with previous rankings, the influence of technology is apparent: seven of...

4 August 2020 | Branding