How one press release got first page Google love in less than 24 hours

There’s a lot of debate these days about whether online PR can be effective in a world of overhauled search algorithms, social media pushes, and a fast pace that generally pushes big news off the front page almost as soon as it comes about. A Naples, Florida based SEO company has evidence that there is still a place for good PR and online press releases, bringing home some excellent results for a low investment through a news release within a mere 24 hours. Immediate Results Doing a search...

4 April 2014 | Advertising Technology

Google penalises guest blog network MyBlogGuest

By Amy@BubbleJobs It’s no secret that guest blogging has been on shaky ground for a while now. I first blogged about the potential risks of guest blogging back in July last year and since then, Google has only been getting more and more vocal about how careful you have to be when guest blogging – last year urging SEOs to no=follow any backlinks in guest blogs – and more recently, warning that guest blogging for SEO is dead. With that in mind; I can’t say I was really that surprised to...

21 March 2014 | Content Marketing

Will big brands automatically win the SEO race?

By Shawna Wright More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they are too big to fail? Some SEO experts have pointed out, and I see their point, that Google can’t afford to block big name websites from the SERPs for too long because users would...

20 March 2014 | Campaigns

Why not all B2B content should be gated

An important component of a B2B online marketing campaign is sharing informational content with your target audience. Unlike many B2C products that are fairly straightforward in nature, B2B products and services tend to be more complex and in order for target audience members to understand what it is that you offer and how it will help them perform their jobs better, there needs to be an adequate amount of informational content for them to consume. B2Bs often use their content as a form of lead...

18 February 2014 | Organic Search

Is Halifax the latest brand to be caught out by Google?

By Amy@BubbleJobs It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax. News first broke of Halifax’s suspected penalty last week (as far as I know Martin McDonald was the first to break...

12 February 2014 | Branding

Has Expedia been whacked with an unnatural links penalty?

By Amy@BubbleJobs Apart from a few guest blogging comments from Matt Cutts and an actual apology from Google (yes, really!) over the Google Maps/hotel listing fiasco, things have been a quiet in the SEO industry as of late… but that all changed yesterday with an announcement that one of the biggest names in the travel industry may have been whacked with a pretty hefty unnatural links penalty. An article on Search Engine Land states that Expedia seems to have lost around 25% of its...

22 January 2014 | Campaigns

Google’s Matt Cutts warns of the death of SEO guest blogging

It’s finished, stick a fork in it: Google’s Matt Cutts has officially proclaimed the death of guest blogging for SEO.

In a blog post from yesterday, the head of Google’s webspam team has confirmed what a lot of people already suspected; accepting guest blogs with paid for dofollow links will more likely harm your brand than help it.

“This is why we can’t have nice things in the SEO space,” Cutts ruefully states.

It’s worth...

21 January 2014 | Campaigns

What to focus on with limited content time

If our B2B SEO clients had unlimited budgets we’d recommend that they hire a full time content writing team that could produce a never ending stream of blog posts, press releases, white papers, case studies, videos, podcasts, etc. After all, content is what really makes an SEO campaign work today. It’s what gets optimized to appear within organic search, gets shared in social media to generate traffic and social signals, and is linked to naturally within content that appears on other sites...

13 January 2014 | Organic Search

Top 10 myths associated with working in the digital industry

Just like any other industry, when it comes to working in the digital sector, it’s fair to say that there are more than a couple of misconceptions and myths circulating about the roles available and the work involved. Now, I don’t know whether it’s because it’s still classed as a fairly “new” industry or the fact it’s just a little bit mysterious, but somehow, somewhere some pretty silly misconceptions have been formed – and I’m sure I’m not alone in saying that some of...

17 December 2013 | Organic Search

SEO won’t work unless your product is consistent

When first speaking with a potential SEO client to get a sense of the history of their business and their business website there are certain things that stand out that tell us either 1. This website and company will be great to work with and we will be able to get them SEO results or 2. There are red flags present that could hinder the success of an SEO campaign. One important thing that we take into consideration is the consistency of the company. How long have they been around? How long has...

8 November 2013 | Organic Search