Rachael Power, Author at Marketing Tech News

MarketingTech’s 12 top 2017 predictions from martech experts

Rachael Power — Tue, 20 Dec 2016 15:34:08 +0000

But far be it from us to surmise what might be around the corner - although the GDPR, incoming Trump administration and other regulations might be keeping you busy for some of the year. Instead of predicting all of the next year’s top trends and tricks are, we’ve asked 11 industry experts for their thoughts.

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Interview: Lithium CEO on how AI will change the face of marketing in 2017

Rachael Power — Wed, 07 Dec 2016 15:30:03 +0000

Emerging technologies are already beginning to shape how marketers perform their everyday roles; but what’s in store for the years ahead? MarketingTech gets some expert advice from CEO of Lithium Technologies Rob Tarkoff around AI, social media and replacing the CRM.

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Consumers prefer streaming content on connected TVs, new report says

Rachael Power — Wed, 30 Nov 2016 15:21:15 +0000

Conviva and nScreenMedia have carried out a research study, looking at how viewers' online streaming habits are impacted by devices, content, location and viewing quality.

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Oracle adds new features to Marketing Cloud product

Rachael Power — Tue, 29 Nov 2016 10:08:37 +0000

Oracle has released some new enhancements for its Oracle Marketing Cloud suite that aim to "simplify digital marketing" and enhance the delivery of personalised, cross-channel content.

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Odeon first cinema in Europe to launch consumer chatbot

Rachael Power — Mon, 28 Nov 2016 15:32:28 +0000

We all know by now the scope of how consumers can interact with brands via chatbots is growing by the day, with more platform integration as well as smarter apps on the rise.

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Comic Relief’s new Red Nose Day partners include Pinterest, Snapchat and Unruly

Rachael Power — Fri, 25 Nov 2016 16:50:37 +0000

A number of brands - including martech and social media vendors - are partnering up with Comic Relief for the first time to support Red Nose Day 2017.

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Marketing sector needs to improve at using analytics, research says

Rachael Power — Wed, 31 Aug 2016 11:45:36 +0000

While just last week we reported analytics is going to be an increasing area for marketers, new research from Ruler Analytics last week suggests marketers aren't actually that great at measuring their own ROI.

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Wearable tech and the opportunities for marketers

Rachael Power — Thu, 23 Jun 2016 15:21:05 +0000

With 250 million wearables predicted to be in use by 2018, the opportunities for marketers to look into push contextualised content via this medium has never been better.

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