Consumers want personalised experience but wary of sharing data

European consumers expect to receive the 'VIP' treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data. 

These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands. With data being an enabler of personalisation and enhanced...

11 July 2023 | Customer Experience

Almost half of British shoppers unsubscribed from marketing emails

A email app icon on a smartphone.

Against a backdrop of economic uncertainty, inflation, rising customer acquisition costs and growing data regulations, Airship, the mobile app experience company, today at Cannes Lions International Festival of Creativity announced a new global report, “The Mobile Consumer 2023.” The research helps brands better understand evolving consumer preferences, behaviours, and expectations in order to accelerate value creation. 

Based on a survey of more than 11,000...

10 July 2023 | Customer Experience

Demographic data is losing its value as consumers become more unpredictable

Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform.

As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where and what they’re investing in (65%).

The survey of 300 UK marketing decision...

6 July 2023 | Big Data

More than two-thirds of consumers being sent irrelevant messages by retail brands

With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment.

Yet, at a time when positive and personalised experiences are more critical than ever, new findings reveal many retailers are not meeting the mark, with over two-thirds (69%) of consumers reporting that they receive irrelevant messages from brands and 41% saying they do not feel valued when it comes...

3 July 2023 | Best Practice

55% of marketers are using AI in content production

A notepad full of text.

A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.  

The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma and Five Guys, found over half (55%) of respondents currently use AI tools in content production...

29 June 2023 | Automation

Braze unveils additions to its AI capabilities to enhance customer engagement 

Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced updates to its existing artificial intelligence capabilities, now collectively named Sage AI by Braze.

In its next evolution, Sage AI by Braze consists of advanced artificial intelligence (AI) and machine learning (ML) capabilities that are deeply integrated into the Braze platform, data flows and execution stack to power better, faster and...

28 June 2023 | Automation

Google Pixel partners with The FA to bring football fans closer to the game

Google Pixel has announced a new long-term partnership with The Football Association (The FA) as Official Mobile Phone and Earbuds Partner.

The deal marks Pixel’s first step into football sponsorship in the UK, with the brand looking to work with both the senior men’s and women’s teams to help bring fans closer to the sport they love.

Pixel are also working with Lionesses star Lauren James, who will front Google’s “Football on Pixel” campaign throughout the...

26 June 2023 | Content Marketing

Just 8% of customers used chatbots during most recent customer service interaction

Only 8% of customers used a chatbot during their most recent customer service experience, according to a survey by Gartner. Of those, just 25% said they would use that chatbot again in the future.

Despite customer service and support leaders’ growing focus on chatbots, customer use of them remains low, suggesting they don’t consistently help customers accomplish their goals.

A Gartner survey of 497 B2B and B2C customers from December 2022 through February 2023 found...

22 June 2023 | Automation

1 in 3 want more personalised ads, but only 6% willing to share more data

Precis Digital, a data-driven digital marketing agency, has unveiled its latest research, conducted by the YouGov analysis institute, on consumer attitudes towards privacy and wider societal issues in digital advertising in the UK.

The study highlights that while one-third of consumers express a desire for personalised advertisements, a mere 6% are willing to share additional data to receive highly personalised ads. This disparity raises questions about the alignment...

21 June 2023 | Big Data

A third of UK consumers believe that most online ads are AI generated

Two women looking at a laptop screen.

Independent research conducted by CensusWide for Menlo Security, a specialist in cloud security, has revealed that one in three UK consumers believe that over half of all advertisements on websites or social media sites are generated by AI.

Menlo Security is warning of an increase in ‘malvertising’, a form of highly evasive threat where malware is embedded into online or social media ads – due to the rise in convincing fake ads created by AI tools like ChatGPT...

19 June 2023 | Advertising