Google Pixel partners with The FA to bring football fans closer to the game

Google Pixel has announced a new long-term partnership with The Football Association (The FA) as Official Mobile Phone and Earbuds Partner.

The deal marks Pixel’s first step into football sponsorship in the UK, with the brand looking to work with both the senior men’s and women’s teams to help bring fans closer to the sport they love.

Pixel are also working with Lionesses star Lauren James, who will front Google’s “Football on Pixel” campaign throughout the...

26 June 2023 | Content Marketing

Just 8% of customers used chatbots during most recent customer service interaction

Only 8% of customers used a chatbot during their most recent customer service experience, according to a survey by Gartner. Of those, just 25% said they would use that chatbot again in the future.

Despite customer service and support leaders’ growing focus on chatbots, customer use of them remains low, suggesting they don’t consistently help customers accomplish their goals.

A Gartner survey of 497 B2B and B2C customers from December 2022 through February 2023 found...

22 June 2023 | Automation

1 in 3 want more personalised ads, but only 6% willing to share more data

Precis Digital, a data-driven digital marketing agency, has unveiled its latest research, conducted by the YouGov analysis institute, on consumer attitudes towards privacy and wider societal issues in digital advertising in the UK.

The study highlights that while one-third of consumers express a desire for personalised advertisements, a mere 6% are willing to share additional data to receive highly personalised ads. This disparity raises questions about the alignment...

21 June 2023 | Big Data

A third of UK consumers believe that most online ads are AI generated

Two women looking at a laptop screen.

Independent research conducted by CensusWide for Menlo Security, a specialist in cloud security, has revealed that one in three UK consumers believe that over half of all advertisements on websites or social media sites are generated by AI.

Menlo Security is warning of an increase in ‘malvertising’, a form of highly evasive threat where malware is embedded into online or social media ads – due to the rise in convincing fake ads created by AI tools like ChatGPT...

19 June 2023 | Advertising

Complaints about nuisance calls saw freak drop of 57% in 2022

A telephone off the hook.

The number of nuisance calls and texts reported to the Information Commissioner’s Office (ICO) dropped by 57% in 2022, a Freedom of Information (FOI) request from technology company Quadient has revealed.

The ICO received 56,015 complaints about nuisance calls and texts in 2022, less than half the 131,491 received in 2021 and fewer than in any year since 2019. Overall, there were 32,317 complaints about live calls (down 35%), 13,790 about automated calls...

14 June 2023 | Best Practice

Tesco Media and Insight Platform launches media partnership with Pinterest

Tesco Media and Insight Platform, powered by dunnhumby, has launched an offsite media partnership with Pinterest, the world’s largest visual discovery engine.

This partnership will allow the UK’s leading CPG brands to connect with Tesco customers who are looking for inspiration on Pinterest, using Tesco Clubcard data and dunnhumby’s analytical expertise to deliver highly relevant and personalised ads.

The power of Pinterest

The UK is one of Pinterest’s...

13 June 2023 | Commerce

Banks admit to losing 20% of their customers due to poor customer experience

Someone using an ATM.

Global banks are losing one in five (20%) of their customers due to poor customer experience, having overlooked what truly matters, according to new research by 10x Banking.

The landmark study commissioned by 10x, the transformational cloud-native SaaS core bank operating system founded by former Barclays CEO Antony Jenkins, revealed that banks in key markets across the globe are shedding large numbers of their customer base to rivals. One in eight banking leaders (12%) state they...

13 June 2023 | Customer Experience

Less than half of consumers can spot an AI-generated email

An email app logo on a phone.

Consumers are having difficulty spotting the dfference between emails written by humans and those constructed by AI.

This is according to a recent survey into AI brand communications, commmissioned by email marketing specialist Instiller, following the exponential growth of AI-language tools like ChatGPT.

The company wanted to know if AI-generated marketing is actually undetectable, and the results are telling.

After asking a panel of consumers to identify...

9 June 2023 | Email marketing

Twilio debuts CustomerAI ahead of its developer conference

Twilio, a customer engagement platform that drives real-time, personalised experiences for brands, today unveiled CustomerAI ahead of SIGNAL, its upcoming user and developer conference.

Debuting in a new video, Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock the potential of their customers. On behalf of more than 300,000 active customer...

8 June 2023 | Customer Experience

Almost half of consumers are not currently loyal to brands

New research from Ello Group, a loyalty and engagement specialist, has revealed that almost one in five consumers would trust retailers more if when making a purchase, they were offered discounts that could help to offset the cost-of-living struggles.

Consumer trust is at a concerning level, as only 8% trust the retailers they shop with currently; while more than two in five (41%) say they are not currently loyal to brands. Close to one in six (14%) have also reduced their spend...

7 June 2023 | Branding