5 Best Practices for Drawing Insights from Consumer and Market Data

Time is money, yet unstructured data coupled with a vast variety of sources can halt even the most seasoned analysts.

The good news is, by leveraging artificial intelligence (AI), you can avoid sifting through mountains of data to gain useful insights for your research project. In fact, 52% of business executives agree that AI boosted their productivity in 2021.

So the question is, what solutions will you leverage to save time on your own analyses in 2022 and...

| Best Practice

Marketing and logistics data in eCommerce – why is it so hard to combine?

eCommerce tends to be more data-savvy than other industries – it is, after all, a digital-native discipline by its very nature – and operators are always on the search for opportunities to optimise their business. However, while access to data is a key tool to do this, too often data ends up siloed within different teams greatly reducing the ultimate value that companies can leverage from it. Nonetheless, the benefits of breaking these siloes, particularly when it comes to bridging the...

Delivering ROI with style: How Happy Socks leverages creative and insights to propel social media success

In this exclusive session we will explore:

Discover how using social media helped Happy Socks overcome challenges, and maximising opportunities to strategically inform and plan impactful campaigns.Explore why it is important for brands to make meaningful connections with their audiences in the crowded social eco-system.Discuss how social performance tools can truly help brands stay competitive, relevant, and ultimately save them time while making a bigger impact.

Three...

| Best Practice

Fireside Chat: The rise of local marketing and the inception of a true omnichannel experience

Localistico have brought together an expert panel featuring Josefina Daly, Senior Marketing Manager; Aimee Costello, COO and Ana Laura Ruiz, Senior Customer Success Manager for an exciting fireside chat discussing:

The state of local marketing and how your customers find you.Main challenges faced by retailers dealing with an omnichannel world & what you can do to tackle them.What are customers going to expect in the coming months: key findings and...

| DMWF

Panel: The APAC Social & Influencer Landscape – What do marketers need to know?

Watch this on-demand webinar with our panel of social media and influencer experts from Reckitt, HUGO and ByteDance as we deep dive in to APAC Social and Influencer Landscape.

You'll learn:

Biggest Social trends that are here to stayPredictions of where brands will be taking influencer marketing nextHow to enhance and engaged consumers with customisable & niche messagingUnderstanding how to utilise the most cost-effective customer acquisition channel in the APAC...

| DMWF

Panel: Growing international is really easy, said nobody!

In an increasingly crowded e-commerce space, it is important to gain an edge over your competition and scale your business. While your domestic market provides a strong foundation for your brand, capitalising on the ever-changing ASEAN and international opportunity is a must.

Watch this engaging panel discussion where Matthew McClelland, Head of Growth SEA, dotdigital, Ionut Danifeld, Chief Marketing Officer, TRAPO, Manvi Kathuria, General Manager APAC, Marketplace eCommerce,...

| Branding

On-demand webinar: What’s the DAM difference? How your assets can make or break your ecommerce strategy

As many brands shift their selling to include more and more eCommerce channels, marketing teams have to keep up with growing demands for digital assets like images and videos designed for every consumer touchpoint, including the point of sale online. The digital asset creation and distribution process can improve leads and sales by serving consumers the visuals they crave, or it can frustrate them into clicking away to find a seemingly better alternative. Marketing teams are tasked with...

| Commerce

On-demand Webinar: Use Your Data – Building a Competitive Social Strategy Through a Data-Driven Culture

More than ever before, data has become the driving force of marketing strategy, tactics, and messaging, and it should lay at the heart of every decision you make. As third party cookies phase-out, brands need to think smarter about their audiences as they tackle the hyper-personalization today’s consumers require.

Indeed, delivering the best personalized content requires strong data-driven strategies and seamless omnichannel experiences to meet people where they are. But how can...

| Data Science

On-demand Webinar: Create Jaw-Dropping Virtual Events that Drive Results

Virtual and hybrid events are driving revenue goals, reaching broader audiences, and most importantly fulfilling the core desire of human connection. However, creating highly engaging experiences that people love is hard to do. Watch this webinar to unpack how the best brands in the world are leveraging virtual and hybrid events to deliver meaningful value, generate organic engagement, and wow every minute of the attendee experience.

Key Takeaways:

An “experience-first”...

| DMWF