customers Archives - Marketing Tech News

Customer adoption of Amperity for paid media soars to over 50%

Duncan MacRae — Wed, 01 Nov 2023 15:34:49 +0000

Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has announced more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies. Since its launch in May 2023, Amperity... Read more »

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1 in 3 customer service agents may quit soon

Duncan MacRae — Wed, 01 Nov 2023 09:53:54 +0000

Two-thirds of customer service agents report that their job is as difficult or more difficult than it was a year ago. More than one in four agents say they are unhappy in their roles, and one in three is considering quitting in the next year. This is according to research carried out by the Call... Read more »

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56% of UK consumers always accept cookies without thinking

Duncan MacRae — Wed, 11 Oct 2023 12:55:04 +0000

A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales. The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to keeping themselves safe online. This apathy is closely... Read more »

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SAS’ martech platform integrates with generative AI

Duncan MacRae — Mon, 25 Sep 2023 21:50:48 +0000

SAS’ marketing customers can now enjoy the power of generative AI. SAS Customer Intelligence 360 can now be integrated with generative AI providers for assistance in streamlining marketing planning, content creation, and journey design activities. Customers can use generative AI capabilities for the whole customer engagement life cycle, from marketing planning and audience creation to... Read more »

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Why UK customers are ghosting businesses

Duncan MacRae — Fri, 18 Aug 2023 09:50:33 +0000

Mailgun Sinch, which powers conversations between businesses and their customers through its Customer Communications Cloud, has published the State of Email Deliverability 2023 report. According to findings, despite only 8% of all email traffic delivered to the intended inbox, businesses are still failing to prioritise their email deliverability. Almost half (44.4%) of those surveyed were... Read more »

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Vending machine launched that can detect things Gen Z find most annoying

Duncan MacRae — Thu, 13 Jul 2023 12:22:54 +0000

Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite. 21% said that they get rattled when they hear music being played on a phone without headphones, while 22%... Read more »

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Twilio debuts CustomerAI ahead of its developer conference

Duncan MacRae — Thu, 08 Jun 2023 11:34:35 +0000

Twilio, a customer engagement platform that drives real-time, personalised experiences for brands, today unveiled CustomerAI ahead of SIGNAL, its upcoming user and developer conference. Debuting in a new video, Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock... Read more »

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Authentic Brands Group partners with Amperity to supercharge their customer data

Staff Writer — Thu, 20 Apr 2023 09:20:36 +0000

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, has announced a partnership whereby Amperity will become Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands. With... Read more »

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How Playrcart helped Vodafone achieve above average click-through-rates

Duncan MacRae — Mon, 17 Apr 2023 06:02:23 +0000

The client: Vodafone Group is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe and Oceania. As of January 2023, it owns and operates networks in 21 countries, with partner networks in 47 further countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate... Read more »

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Consumers abandon firms that waste energy storing data

Duncan MacRae — Tue, 04 Apr 2023 08:54:21 +0000

Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management. And these consumers are prepared to vote with their feet if businesses... Read more »

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