E-Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/categories/ecommerce/ Digital Marketing News: customer experience, social, mobile marketing Mon, 30 Oct 2023 08:55:28 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png E-Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/categories/ecommerce/ 32 32 91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/ https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/#respond Mon, 30 Oct 2023 08:55:23 +0000 https://www.marketingtechnews.net/?p=109208 Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands. Research of 1,000 digitally-active shoppers in Wunderkind’s latest ‘Kindness in Advertising’ report showed that 70% believe advertisers don’t respect their digital... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/feed/ 0 UK shoppers desire AI-driven retail experiences but are wary of its use https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/ https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/#respond Thu, 24 Aug 2023 10:14:36 +0000 https://www.marketingtechnews.net/?p=109096 Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail. These findings come from a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. The research suggests a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/feed/ 0 Burnley FC scores big in e-commerce with Visualsoft partnership https://www.marketingtechnews.net/news/2023/aug/10/burnley-fc-scores-big-in-e-commerce-with-visualsoft-partnership/ https://www.marketingtechnews.net/news/2023/aug/10/burnley-fc-scores-big-in-e-commerce-with-visualsoft-partnership/#respond Thu, 10 Aug 2023 15:22:58 +0000 https://www.marketingtechnews.net/?p=109062 English Premier League football club, Burnley FC, has partnered with Visualsoft, an e-ommerce provider, to enhance its online retail operations and transform the overall customer experience. Founded in 1882 and located in the north of England, the prestigious football club has a rich history and a passionate fan base, competing in the top-tier English football... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/10/burnley-fc-scores-big-in-e-commerce-with-visualsoft-partnership/feed/ 0 Shopify launches first AI commerce assistant https://www.marketingtechnews.net/news/2023/jul/31/shopify-launches-first-ai-commerce-assistant/ https://www.marketingtechnews.net/news/2023/jul/31/shopify-launches-first-ai-commerce-assistant/#respond Mon, 31 Jul 2023 07:28:04 +0000 https://www.marketingtechnews.net/?p=109044 Shopify, a provider of essential internet infrastructure for commerce, has made more than 100 updates as part of its Summer ‘23 Edition, the twice-annual showcase of its latest products and innovations. These updates include Sidekick, a new first-of-its-kind AI-enabled commerce assistant for business owners on Shopify, and aim to allow its merchants to be more... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/31/shopify-launches-first-ai-commerce-assistant/feed/ 0 Consumers want personalised experience but wary of sharing data https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/ https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/#respond Tue, 11 Jul 2023 07:47:34 +0000 https://www.marketingtechnews.net/?p=109016 European consumers expect to receive the ‘VIP’ treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data.  These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/feed/ 0 Tesco Media and Insight Platform launches media partnership with Pinterest https://www.marketingtechnews.net/news/2023/jun/13/tesco-media-and-insight-platform-launches-media-partnership-with-pinterest/ https://www.marketingtechnews.net/news/2023/jun/13/tesco-media-and-insight-platform-launches-media-partnership-with-pinterest/#respond Tue, 13 Jun 2023 10:07:21 +0000 https://www.marketingtechnews.net/?p=108954 Tesco Media and Insight Platform, powered by dunnhumby, has launched an offsite media partnership with Pinterest, the world’s largest visual discovery engine. This partnership will allow the UK’s leading CPG brands to connect with Tesco customers who are looking for inspiration on Pinterest, using Tesco Clubcard data and dunnhumby’s analytical expertise to deliver highly relevant... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/13/tesco-media-and-insight-platform-launches-media-partnership-with-pinterest/feed/ 0 Just 1% of consumers do not utilise subscription shopping services https://www.marketingtechnews.net/news/2023/may/16/just-1-of-consumers-do-not-utilise-subscription-shopping-services/ https://www.marketingtechnews.net/news/2023/may/16/just-1-of-consumers-do-not-utilise-subscription-shopping-services/#respond Tue, 16 May 2023 13:28:22 +0000 https://www.marketingtechnews.net/?p=108904 Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead. Only 1% in the UK and across all markets surveyed now do not consider themselves to be subscribers... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/16/just-1-of-consumers-do-not-utilise-subscription-shopping-services/feed/ 0 Retailers feel there are too many channels to effectively sell through https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/ https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/#respond Wed, 19 Apr 2023 06:48:24 +0000 https://www.marketingtechnews.net/?p=108841 Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/feed/ 0 UK shoppers abandon retailers that charge for returns https://www.marketingtechnews.net/news/2023/mar/30/uk-shoppers-abandon-retailers-that-charge-for-returns/ https://www.marketingtechnews.net/news/2023/mar/30/uk-shoppers-abandon-retailers-that-charge-for-returns/#respond Thu, 30 Mar 2023 08:09:10 +0000 https://www.marketingtechnews.net/?p=108795 More than a quarter (26%) of Brits have switched from a brand they were once loyal to due to the introduction of paid returns, according to the latest research from SAP Emarsys. The study, released ahead of the Shoptalk retail tradeshow, reveals that 18% of UK consumers actively describe the introduction of returns charges as... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/30/uk-shoppers-abandon-retailers-that-charge-for-returns/feed/ 0 More than two-thirds of B2B buyers want to buy via an avatar in the metaverse https://www.marketingtechnews.net/news/2023/feb/27/more-than-two-thirds-of-b2b-buyers-want-to-buy-via-an-avatar-in-the-metaverse/ https://www.marketingtechnews.net/news/2023/feb/27/more-than-two-thirds-of-b2b-buyers-want-to-buy-via-an-avatar-in-the-metaverse/#respond Mon, 27 Feb 2023 11:51:05 +0000 https://www.marketingtechnews.net/?p=108726 The B2B buying experience is set for a revolution, according to Wunderman Thompson Commerce & Technology’s new B2B Future Shopper report, with 67% of B2B buyers wanting to conduct their online buying via an avatar in the metaverse. While this might seem fanciful, B2B buyers are desperate for experiences that expertly fuse together physical and... Read more »

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