98% of brands think connected TV advertising will be bigger than mobile advertising

AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space.

The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct response campaigns on CTV. 

Advertising on CTV also allows brands to expand reach, measure...

31 October 2022 | Advertising

Amazon Ads unveils video and streaming advert products

Amazon Ads has showcased new solutions to help advertisers of all sizes use the power of video and streaming media to more effectively share their brand and product stories with customers.

According to third-party research from Wyzowl, 73% of consumers say they prefer video ads to learn about products and services, and 88% say video ads have convinced them to buy. The US is home to more than 225 million streaming TV viewers, and while spending on digital video advertising is...

27 October 2022 | Advertising

76% of UK consumers willing to consume ads in exchange for free content

A woman sitting on the floor, using a laptop.

Seedtag, a specialist in contextual advertising in EMEA and LATAM, has released the findings from its survey, conducted by international data analysis and market research firm YouGov, into consumers' privacy concerns and attitudes towards advertising across Europe. 

The UK was most likely to support an ad funded model for online content (76%), significantly higher than Italy (56%), France (52%) and Spain (51%). The disparity in behaviours demonstrates the need for a diverse...

5 October 2022 | Advertising

David Shadpour, Social Native: Why brands should focus on authentic content creation

Social Native's founder and CEO urges brands around the world to build an army of creators, and embrace user generated content.

For anyone who doesn’t know about Social Native, what's the company all about?

The name itself, Social Native, has some depth to it. In the early print days, you'd hire a big agency, they would do a photo shoot and they'd print it for you and put it in a magazine. 

Then television came out and you had to do sight and sound. You hire a big...

15 September 2022 | Advertising

Room Unlocked, Alex Payne: Authenticity and purpose in influencer marketing

Alex Payne, Room Unlocked's co-founder, discusses the future of influencer marketing and how it can successfully form part of an overall marketing strategy.

Could you tell us a little bit about what the company does?

Well, several of our clients have described us as a cross between Tinder and LinkedIn, which we quite like. Room Unlocked facilitates partnerships between interesting brands and celebrities and influencers - but our point of difference is that it is all mutually...

12 September 2022 | Advertising

UK companies’ social media ad spend trumps global average

Spocial media apps on a smartphone

UK brands spent 59% more on social media ads in Q2 2022, compared to the global average of £3118.

This is according to a study by Emplifi, a unified customer experience (CX) platform, which analysed thousands of brands worldwide between 1 April, 2022 till 30 June, 2022. UK brands spent the most on social media advertisements globally, despite engagement levels across social channels declining year-on-year.

Key findings from the report include:

UK tops global...

9 August 2022 | Advertising

Fiverr slides into the advertising industry with Togetherr

Fiverr, an online marketplace for freelance services, has launched Togetherr, a platform for building creative teams and connecting them with global brands and agencies.

The platform uses proprietary technology, the Creative Genome, to construct teams from an exclusive group of creative talent. These teams will be curated and matched to support brands and agencies on specific projects and campaigns.

The advertising world has gone through massive changes in the last few...

9 June 2022 | Advertising

Maximising consumer engagement with attention

A woman paying for items in a shop.

Since the pandemic, consumers have become a lot more discerning when it comes to their ad consumption.  Super Bowl LVI’s national ads, for example, accounted for more than 40% of all TV ad impressions on linear TV in 2022. And since ‘nostalgia’ was the theme of the event, it was successful in resonating and instilling happy emotions, hence being memorable and giving the event a longer lasting impression.

We’ve seen the success from brands bringing in the old with a...

30 May 2022 | Advertising

Gen Z avoiding advertising at all costs

Adverts and bright signs in Times Square, New York.

Any company looking to target Gen Z consumers (those born between 1997 and 2012) shouldn’t even bother with traditional advertising.

That is the stark finding from a new report released by digital consumer research firm, Bulbshare, which gathers insights from thousands of consumers around the world.

Titled 'Ad blockers and advocacy: Why Gen Z is blocking paid ads in favour of real voices', the report finds that 99% of consumers in this generational cohort will hit...

26 May 2022 | Advertising

How CB Heat Pumps made £1.5m in sales in just 72 hours

In 1999, CB Heating was established by a very young and talented apprentice trained plumber, Clayton Browne.

Clayton saw a future in renewable energy when he was working with Thermal Solar Energy systems more than 20 years ago. As new technologies developed and emerged on to the market, he was keen to explore and embrace them. Clayton Installed his first Air Source Heat pump with an underfloor heating system on a beautiful barn conversion all the way back in the year 2000. Since...

26 May 2022 | Advertising